LOREAL VITAMINO Color Shampoo

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo

Product Description

Lock in your salon-fresh vibrancy and shield your hair color from fading with the iconic L'Oréal Professionnel Serie Expert Vitamino Color Shampoo. Specifically engineered for color-treated and highlighted hair, this professional-grade cleanser gently removes dirt, oil, and impurities while actively preventing premature color wash-out and oxidation.

The secret lies in its powerful anti-fade cocktail infused with Resveratrol—a highly potent antioxidant derived from grape skin. Resveratrol acts like an invisible, protective shield over the hair fiber, neutralizing color-depleting environmental aggressors, UV rays, and hard water minerals. From the very first wash, it preserves the integrity of your dye, boosts color radiance, and leaves hair structurally reinforced from root to tip.

Key Benefits

• Up to 8 Weeks of Color Protection: Professionally proven to extend the lifespan and vibrancy of your hair color, dramatically reducing salon touch-up frequencies.

• Powerful Antioxidant Defense: Powered by Resveratrol to fight off free radicals and oxidation, keeping tones true and preventing brassiness or dulling.

• Gentle, Non-Stripping Cleansing: Effectively purifies the hair and scalp without stripping away essential moisture or moisture-binding color molecules.

• Instant Radiance & Softness: Smooths out rough hair cuticles, making hair up to 6 times more radiant and instantly softer to the touch.

How to Use

1. Apply evenly to wet hair.

2. Massage thoroughly until a rich, luxurious lather forms.

3. Rinse completely with cool or lukewarm water (avoid hot water, as it opens the hair cuticle and hastens color fading). Pro-Tip: For ultimate color longevity and high-gloss shine, follow up with the Serie Expert Vitamino Color Conditioner or the intensive Vitamino Color Masque.

Specifications

• Brand: L'Oréal Professionnel

• Range: Serie Expert (Vitamino Color)

• Product Type: Color-Protecting / Anti-Fade Shampoo

• Sizes Available: 300 ml (Retail) / 1500 ml (Salon Size)

• Key Ingredients: Resveratrol, Panthenol

• Ideal For: All types of color-treated, bleached, highlighted, or balayage hair.